The Evolution of Tata Group Airlines: Introduction to the New Logo
The oldest airline in India, Air India, redesigned its logo and its fleet of aircraft on Thursday in a lavish event in New Delhi. The airline operated by the Tata Group has now done away with its red arched window accents in favour of a sleeker livery that features a tail fin painted in shades of gold, red, and purple as well as a red and gold underbelly bearing its name in bold.
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Unveiling the New Logo: Tata Group Airlines’ Bold Brand Statement
The red swan and the Konark Chakra, which have served as the brand’s identity for almost ten years, have been replaced with the new logo, “The Vista,” for the 91-year-old airline. The new look “reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system—symbolizing a ‘Window of Possibilities’,” according to the official press release.
Behind the Design: Exploring the Meaning and Inspiration of the New Logo
According to Air India, its brand-new Airbus SE A350 aircraft, which is scheduled to arrive later this year, will carry its new identity. The new style, created by FutureBrand, will advance Air India’s standing in the global aviation industry, Chief Executive Officer Campbell Wilson stated during the occasion. However, internet users’ reactions to Air India’s new logo and livery design have been conflicted.
When Air India’s first Airbus A350 joins the fleet in the new livery in December 2023, passengers will start to notice the new logo throughout their flight. “Colours, patterns, shapes, how they are put together, and what they stand for are important, but our actions speak much louder,” the author writes. Campbell Wilson, CEO & MD of Air India, stated, “We are in the process of a thorough change to rethink the role of India’s flagship airline.
For 470 aircraft valued at US$70 billion, Air India has confirmed historic purchase agreements with Airbus and Boeing. Deliveries of the new aircraft will begin in November of this year. This year, they are leasing 20 widebody aircraft and purchasing 20 of them. By March 2024, 33% of the airline’s widebody fleet will be upgraded, and over the following two and a half years, its entire long-haul fleet will be reborn. The interiors of the fleet are being renovated as part of a US$400 million plan.
